This project was designed and completed while employed at hcma Architecture + Design. In the latter half of 2022 Naikoon awarded hcma the rights to develop their new brand identity. The new Naikoon brand reflects its personality and culture, demonstrating a posture of honest leadership that is dedicated to advancing technology and creating change. Utilizing a simple but striking green box with a wedge chipped out of it. We developed a visual identity that communicates Naikoon’s core valures and expertise in mass timber construction, net-zero buildings, management, and with construction technology. I was brought onto the project half way through during the design development process. Taking on the project designer role to help support the physical communication design, signage, and motion graphics of the brand roll-out.
